6.07.2007

Calculus? Ridiculous!

It's been a busy work week. You know it's not a good week when you are trying to solve a problem, and your boss says, "Well, you should be able to do it with calculus," and he is not joking.

But I can't blame my failure to meet my posting goal solely on the Purple People. I got caught up in some old episodes of The Sopranos on A&E, back when Gloria Trillo was psychobitch par excellence. I love that shit.

I also love Jon Stewart.

6.04.2007

I'm A Judgmental Bitch

I sorta had a goal to write at least something every day this month. Aren't I off to a great start?

I've been going on some good "dates" with JP, as we refer to the phone conversations:

"I'm a manipulator; that's how my evil comes out. You're a judgmental bitch. Those are our roles."

In the words of that guy from the WaMu commercial: NAILED it! I'm looking forward to a visit in June.

I'm 50/50 on the new Rufus album.

I'm trying to keep abreast of the debates, because I don't know who I'd vote for yet.

How scary does the Creation Musem sound, and who wants to take a road trip?

I'm trying to keep up with the running. And speaking of, Reebok has this huge Outdoor/Transit campaign in NY called "Run Easy." For all I know they are in magazines, too, but I don't see that many. I have a lot of time to think about subway ads, though. First of all, "Run Easy." That's like the antithesis of "Just Do It" and every other message that sports-related brands have hammered into our heads. I could see the draw I guess, and it fits with the overall "I Am What I Am" tag that Reebok has had for a few years. I mean, maybe the way to sell sneakers is to not seem so hardcore. (That's what I found so offputting about New York sports Club. It's like, you go in to see what they're about, and they make you FILL OUT THIS CARD with your gym goals on it, how many activities you do, before you even join! It definitely scared me off.)

However, I take issue with some of the creative. "Stop and smell the garbage. Run Easy NY." Gross. Reading about smelling garbage makes you think about actually smelling garbage, and now when I think Reebok, I think of that. And "Run at the speed of chat." What the fuck does that even mean? To be fair, I actually visited the website and there is a cute commercial with that line at the end, but I don't think it makes sense as just text in a subway ad. I am intrigued by the fact that each subway ad has a code for you to text message so you can share your voice or some crap. The interesting thing is that different creatives have different codes, meaning they could actually measure which ads are generating the most interest. And if you are doing that and actually using that information, well, hat's off to you, Mr. Reebok.

I devoured Bird by Bird. After reading it, I wrote three days in a row in my pen-and-paper bitchlog. That's a pretty big deal. I am on the last of the six books I need to check off New Year's Resolution #6. Then it would be cool to try and catch up on Harry Potter, but that is my head and not my heart talking.